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xl.co.id

Industry

Telco

Client

XL Axiata

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About

Maximizing XL’s efficiency & results via rapid digital touchpoint transformation.

Services
  • UX Design
  • Web Development
  • CMS
  • Asset Production
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Background

XL wanted to centralize their various services on a single platform, offering seamless experience for their customers.

As a leading telecommunications company in Indonesia, XL Axiata offers a wide range of services, catering to diverse customer needs. With the aim of providing a seamless user experience, XL sought to centralize its platforms and give the xl.co.id website a major overhaul. This would not only update the customer-side experience but also enhance the company-side ecosystem.

CHALLENGE

XL Axiata aimed to develop a unified, sustainable ecosystem for their services by centralizing them on the xl.co.id platform.

<p>The challenge involved revamping the website to accommodate the changes and updating the overall experience across customer and company-side platforms. Also, we needed to create tailored user experiences for each target market across the XL Prioritas, XL Satu, and XL Center product offerings.</p>

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STRATEGY

For the main platform, xl.co.id, the focus was on serving family users encompassing a diverse demographic with varying needs.

We implemented a comprehensive strategy, including decluttering the navigation and content, and creating a concise and structured product catalog to meet the distinct needs of each demographic.
This transformation enhances XL Axiata’s digital presence and
seamlessly integrates telecommunications services on a single platform.

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