xl.co.id
Telco
Client
XL Axiata
to Explore
Maximizing XL’s efficiency & results via rapid digital touchpoint transformation.
- UX Design
- Web Development
- CMS
- Asset Production
XL wanted to centralize their various services on a single platform, offering seamless experience for their customers.
As a leading telecommunications company in Indonesia, XL Axiata offers a wide range of services, catering to diverse customer needs. With the aim of providing a seamless user experience, XL sought to centralize its platforms and give the xl.co.id website a major overhaul. This would not only update the customer-side experience but also enhance the company-side ecosystem.
XL Axiata aimed to develop a unified, sustainable ecosystem for their services by centralizing them on the xl.co.id platform.
<p>The challenge involved revamping the website to accommodate the changes and updating the overall experience across customer and company-side platforms. Also, we needed to create tailored user experiences for each target market across the XL Prioritas, XL Satu, and XL Center product offerings.</p>
For the main platform, xl.co.id, the focus was on serving family users encompassing a diverse demographic with varying needs.
We implemented a comprehensive strategy, including decluttering the navigation and content, and creating a concise and structured product catalog to meet the distinct needs of each demographic.
This transformation enhances XL Axiata’s digital presence and
seamlessly integrates telecommunications services on a single platform.
