Union Bakery
F&B
Client
Union Group
to Explore
Bringing Jakarta’s most delightful patisseries online.
- UX Design
- UI Design
- Web Development
- Shopify Integration
Taking Union Bakery beyond the storefront
Union Bakery, part of the Union Group, is known for its handcrafted patisseries and entremets, loved by pastry enthusiasts in Jakarta. To extend this indulgent experience beyond physical stores, the brand needed a user-friendly e-commerce platform that reflected its elegance and quality while making online ordering seamless. They reached Antikode to make their vision come to life. And to make the e-commerce experience more seamless, we integrated Shopify to their website.
Creating a frictionless e-commerce experience with Shopify
Union Bakery required a website that functioned as both an online store and a smooth e-commerce platform. Customers wanted an effortless experience, whether ordering a single cake or placing bulk orders.
The goal was not only to expand online sales but also to create new revenue opportunities while maintaining the brand’s refined identity.
Antikode’s role was to develop a solution that seamlessly combined Union Bakery’s heritage with modern digital convenience, ensuring a smooth and intuitive shopping experience. To enhance efficiency, Shopify was integrated into the website, providing a reliable and scalable e-commerce platform.
Simplifying bulk orders and customization.
The redesigned website ensures effortless browsing, customization, and checkout, creating a seamless bakery shopping experience. Supporting both individual and bulk purchases, it meets the rising demand for corporate gifting and seasonal hampers during Ramadan and Christmas. With Shopify integration, every step of the process, from browsing the menu to receiving the cake, is smooth and hassle-free. Customers can easily personalize orders, schedule deliveries, and complete purchases smoothly. The system provides a seamless experience for both returning and guest users, while bulk ordering simplifies large transactions for corporate clients and event planners.
A digital experience aligned with Union Bakery’s identity.
By making love more accessible and expressive, the #BanyakMaknaCinta campaign successfully encouraged people to spread kindness and appreciation beyond traditional Valentine’s expectations. With an engaging digital experience and a gamified approach, SilverQueen reinforced its role as more than just a chocolate brand—it became a catalyst for meaningful connections.
A scalable and seamless e-commerce solution.
Shopify was chosen for its stability, scalability, and ease of use, ensuring a seamless online shopping experience. Its streamlined checkout minimizes friction, while automated follow-up emails drive excellent customer engagement and encourage repeat purchases, improving customer retention.
With a mobile-friendly design, Shopify ensures a smooth shopping experience across devices. It also streamlines bulk ordering, allowing customers to place large requests with ease. Shopify’s efficient order management system enables faster processing and customization, making it ideal for corporate gifting and seasonal hampers.
Additionally, Shopify has contributed to increased conversion rates and order value, ensuring a more effective and profitable online sales channel. The website also integrates U+ Rewards, allowing users to track orders and earn points, further strengthening customer loyalty.
-20.45%
Low bounce rate
+65.14%
High conversion rate
+2.94
Strong paid transaction rate
Since integrating Shopify, Union Bakery has seen a significant boost in engagement and sales.
A lower bounce rate proves that visitors find the site engaging and easy to navigate, while a high number of completed purchases confirms that the user journey from browsing to checkout is seamless