Toyota ATAI
Automotive
Client
Toyota Astra Motor
to Explore
Making one leadership perspective accessible through conversational AI
- Conversational AI Development
- Chatbot
- Application Development
- Front-End Implementation
Giving VIP guests a more direct way to engage.
In April 2026, Woven by Toyota held a five-day technology showcase at Woven City, bringing people together to experience new ideas shaping the city’s future.
Within the showcase, Woven by Toyota wanted to give VIP guests a more direct way to engage with the perspective of Akio Toyoda, Master Weaver of Woven City. That objective led to ATAI, short for Akio Toyoda AI, a chatbot exhibition application that allowed guests to bring their own questions and receive responses in real time.
ATAI was developed by PLABS and delivered through its Japanese partner, FutuRocket, for Woven by Toyota.
Making room for many questions while staying true to one perspective.
Turning Akio Toyoda’s perspective into an open-ended conversation introduced a central tension. He could not personally respond to every VIP guest, while a fixed presentation could not anticipate every question.
AI could extend that dialogue, but guest questions could vary widely and come in either Japanese or English. Every response still had to stay true to Akio Toyoda’s leadership philosophy and approach to decision-making, while the guest-facing application remained controlled and reliable throughout continuous use.
Building the application guests interacted with.
As part of the collaboration, PLABS worked on the front-end implementation of the guest-facing application that connected guests with ATAI. The application brought each stage of the conversation into one clear flow, from starting a session and submitting a question to receiving ATAI’s response.
Its bilingual interface supported interactions in both Japanese and English, allowing guests to use the language they were most comfortable with.
Keeping every interaction focused and reliable.
Built for dedicated exhibition devices, the application included kiosk mode to prevent unintended operations and keep guests within the ATAI experience.
PLABS developed the application to support continuous operation and future in-house maintenance. These requirements informed the front-end implementation so the application could remain manageable after handover.
Bringing Akio Toyoda’s perspective into direct conversation.
ATAI gave VIP guests a bilingual, real-time way to ask their own questions and engage with Akio Toyoda’s perspective. By bringing a conversational persona into a guest-facing application built for controlled, continuous exhibition use, the platform made that perspective accessible through individual conversations.