SilverQueen
FMCG
Client
SilverQueen
to Explore
Spreading love through AI-Powered personalization.
- UX Design
- UI Design
- Web Development
- Usability Testing
Bringing more meaning to love on Valentine’s Day.
Valentine’s Day has always been about expressing love, but SilverQueen wanted to take it beyond romantic relationships. Through the #BanyakMaknaCinta campaign, they invited people to celebrate love in all its form—whether for partners, family, or friends. To bring this vision to life, SilverQueen launched a personalized love card microsite, designed and developed by Antikode, in collaboration with Maleo. The microsite allowed users to generate unique AI-assisted love messages and send them to their loved ones, making Valentine’s Day a more meaningful and inclusive celebration.
A time-sensitive and complex user journey.
Executing this experience wasn’t just about aesthetics—it required a seamless digital experience within a limited timeframe. The campaign’s mechanics involved multiple steps, starting with users scanning a QR code on SilverQueen’s packaging sleeve, which led them to the microsite.
To participate, they needed to create an account, which instantly rewarded them with 100 points and gave them access to the campaign’s leaderboard for a chance to win exciting prizes. Once registered, users could choose a series of keywords to personalize and generate an AI-powered love card, earning an additional 20 points for each card they shared.
Ensuring smooth navigation across this journey required a well-designed user experience, balancing intuitive interactions and gamification elements to encourage participation.
A thoughtfully designed microsite.
We played a key role in shaping this experience by developing a seamless microsite that guided users effortlessly from QR code scanning to love card creation. The platform integrated AI-powered message generation, making it easy for users to craft heartfelt messages while ensuring a personalized touch To drive engagement, the microsite incorporated a gamified point system where users could apply a CapCut filter to earn points and climb the leaderboard, encouraging continuous interaction with the campaign. Throughout the process, we ensured that the design remained aligned with SilverQueen and Maleo’s brand guidelines, delivering a visually cohesive and emotionally resonant digital experience.
Turning digital engagement into meaningful connections.
By making love more accessible and expressive, the #BanyakMaknaCinta campaign successfully encouraged people to spread kindness and appreciation beyond traditional Valentine’s expectations. With an engaging digital experience and a gamified approach, SilverQueen reinforced its role as more than just a chocolate brand—it became a catalyst for meaningful connections.