Massive Music
Entertainment
Client
Massive Music
to Explore
Empowering creativity through Massive Music's refined identity and digital presence.
- Visual Identity
- UX Design
- UI Design
- Web Development
- Creative Direction
- Usability Testing
More than a publisher, a platform for music to thrive.
Massive music has always been more than a music publisher. As a key player in Indonesia’s music publishing industry, they’ve empowered over 1,200 composers, creating a space where songwriters can thrive and song users can find exactly what they need.
Their tagline, Home for Songwriters and Heaven for Song Users, captures their mission to empower creators and provide a seamless music discovery experience for their users. As the company grew, they needed a brand identity and website that reflected their innovation and leadership in the music publishing industry while maintaining their trusted reputation.
Designing an identity that unites diverse audiences while honoring its legacy.
The challenge was to design a brand identity that speaks to a wide range of audiences, including musicians, general listeners, song users, and copyright advocates. Like the diversity of music genres, the identity needed to be relatable and unite all these groups under the Massive Music brand.
At the same time, Massive Music’s existing logo had become a familiar and trusted symbol within the industry. The task wasn’t to reinvent it but to refine it–preserving its meaningful essence while elevating it to reflect the brand’s innovative spirit.
Refining the logo to reflect balance and creativity.
We refined the logo to preserve the balance of its four core elements; the M shape, representing connection; the Box, symbolizing impact; the C shape, for copyright; and the Red Wave, reflecting creativity.
These elements were modernized with subtle adjustments, and the logotype was updated with a contemporary font featuring gentle curves. This blend of strength and dynamism highlights Massive Music’s role in protecting and connecting creators and users.
A bold digital presence with seamless functionality.
The website was redesigned with Massive Music’s signature–red, black, and white–to create a bold and cohesive look that reflected the brand’s vibrant identity. Dynamic typography and striking visuals brought energy and passion to the design, while user-centric features ensured practicality. The website also delivers an intuitive and seamless user experience, aligning perfectly with the needs of its diverse audience.
A refined brand that captures Massive Music's passion and purpose.
The final result is a cohesive brand and website that embodies Massive Music’s position as a key player in the Indonesian music publishing industry. The mirrored logo represents their commitment to balance–connecting and inspiring everyone in the music ecosystem. With bold visuals and dynamic design, the website not only spotlights featured artists but also serves as an educational hub, empowering musicians and song users alike.