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Disney+ Hotstar

Industry

Entertainment

Client

Disney

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About

Designing the first-of-its-kind loyalty experience for Disney+ Hotstar Indonesia.

Services
  • UX Design
  • Web Development
  • CMS
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BACKGROUND

In 2022, we collaborated with Disney+ Hotstar to develop a distinctive loyalty experience known as Klub Disney+ Hotstar.

The goal of this initiative was to incentivize users to explore different genres and themes, ultimately leading to increased watch time and brand awareness for Disney+ Hotstar Indonesia.

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APPROACH

We created a holistic approach that focused on engaging users through rewards and gamification elements.

By completing a movie or TV show and participating in a corresponding quiz, users could earn points and compete on the campaign leaderboard. The key idea was to provide users with a sense of achievement and competition while encouraging them to watch more content.

DESIGN

Our design involved an immersive island experience with monthly themes.

Users arrived on a visually captivating virtual island where they unlocked exclusive artifacts by watching related movies or TV shows. These artifacts represented progress, while Disney-themed monthly themes added excitement and sustained engagement, ultimately increasing watch time. The immersive island and Disney-themed themes kept users engaged, motivated, and provided a sense of adventure and novelty.

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