Guèle
Client
Guèle
to Explore
Bringing nature-inspired beauty into an intuitive and rewarding online shopping experience.
- UI/ UX Design
- Web Development
- Loyalty Integration
Revamping a digital storefront to strengthen brand recognition.
Guèle believes that the universe has its own way of connecting with humans, and through their cosmetics, they humbly deliver those essences into everyday life. As the brand continued to grow, Guèle partnered with us to translate this philosophy into a digital experience by revamping their e-commerce platform to strengthen their digital
presence and expand reach.
Designing an online shopping experience that feels seamless and rewarding.
To improve customer satisfaction and deliver a more intuitive online shopping experience, Guèle needed an e-commerce solution that reflects their refined brand identity while rewarding loyal customers. The challenge was to design and build an experience that feels smooth for users, balancing aesthetics and functionality.
Elegant design, immersive visual experience.
The interface balances clean layouts with rich textures, capturing Guèle’s refined yet approachable essence. The moody photography, soft transitions, and earthy tones reflect the brand’s nature-inspired aesthetic, creating a look that feels luxurious without excess.
Storytelling plays a key role by introducing each product through emotion and purpose rather than hard selling. The result is a cohesive visual experience that feels both intimate and aspirational.
Rewarding loyalty through seamless automation.
To strengthen customer retention, we integrated the Tada Loyalty Program into Guèle’s
e-commerce experience. Each purchase contributes directly to the user’s loyalty points, providing a simple and rewarding shopping journey.
This feature enhances the overall experience by making loyalty effortless and encouraging repeat engagement, helping Guèle build lasting relationships with its customers.
