Building a next-gen mobile experience with GoMobile.
- UX Design
Driven by its dedication to delivering innovative banking services, CIMB Niaga created GoMobile.
Recognizing the importance of enhancing user experiences and fostering digital engagement, CIMB Niaga decided to overhaul its mobile app, GoMobile. The mobile app played a crucial role in elevating transactions and delivering seamless and innovative banking services to its customers, offering a wide range of convenient and secure features.
The project faced tight timelines, with only one half month to complete wireframes and the mobile app design.
Within the limited timeframe, our team was task with initiating the project from wireframes and then designing the app. This aspect presented unique complexities that required creative problem-solving to overcome the limitations and deliver a seamless user experience.
The first thematic banking app with dynamic layout, connecting customers through their journey.
We crafted the first thematic banking app, accompanying customers through every journey and season of their lives. Its dynamic layout adapts to different times and seasons, ensuring a personalized connection with users and fostering a strong sense of belonging, making it an integral part of their lives.
GoMobile became the first Indonesia banking app to employ biometric system.
Starting the project in 2016, GoMobile became the first banking app in Indonesia to provide a biometric system, enabling users to securely access their accounts using fingerprint identification. This enhancement not only added an extra layer of security but also significantly improved the overall user experience, making it more seamless and convenient.
Seamless integration and enhanced capabilities with modular approach.
CIMB Niaga’s adoption of a modular approach during the development of GoMobile allowed for quick and seamless integration of new features, ensuring the app remains adaptable to evolving customer demands and technological advancements. This empowered the bank to deliver innovative and future-ready banking experiences, solidifying GoMobile’s position as a trailblazer in Indonesia’s digital banking landscape.