FCN
Advertising
Client
FCN
to Explore
Revitalizing FCN’s brand identity through an engaging immersive experience.
- UX Design
- UI Design
- Usability Testing
- Web Development
As part of their rebranding strategy, FCN sought to create a website that highlights their transformation.
Formerly known as Flock Creative Network, FCN transitioned in 2021 to become Future Creative Network (FCN), aiming to be the premier digital and creative ecosystem. We assisted FCN in revamping their site. The goal was to showcase FCN as an ecosystem of diverse creative agencies and foster collaboration while maintaining their core creative values.
The main challenge was to create a website that captures FCN's shift into a diverse business ecosystem.
It was essential to capture the essence of FCN’s transformation and effectively communicate it to the users. The design needed to not only represent each agency under the FCN network but also engage the users, making them feel like an integral part of the FCN universe.
Taking inspiration from retro sci-fi theme, the website design captures boundless creativity and an optimistic spirit.
By collaborating with the Maika Collective, they created 3D planet designs and illustrations to represent each agency within the FCN ecosystem. The planets were placed within a galaxy setting to symbolize the vast network of creative companies. To further immerse users into the FCN universe, they implemented a zoom-in animation at the beginning of the website, creating a sense of exploration.
