Cinema XXI
Entertainment
Client
Cinema XXI
to Explore
Maintaining a golden standard beyond the silver screen.
- Asset Production
- UI Design
- UX Design
- Usability Testing
- Web Development
Breathing a new life into the Indonesian people's theater of dreams.
Since 1987, Cinema XXI has provided the Indonesian people with more than just screens. Rather, it has successfully invited generations to step into its door and make new experiences and memories that are cherished for life. Its benches have witnessed our parents’ first dates,
its walls our first gasps of cinematic awes, and its floors our
coming-of-age moments.
With such rich history, it’s only right for Cinema XXI to continue its story of excellence. A question arises: in the age where everything is digital, how does Cinema XXI establish an online presence that represents its welcoming and hospitable atmosphere?
Finding the sweet spot between rich history, meaningful present, and exciting future.
Cinema XXI came to us with a clear, yet challenging vision: to prepare a corporate website fit not only for a company preparing for its IPO, but also one that triggers the sense of cinematic nostalgia that is embedded into our hearts and minds, this time in the digital realm.
A new visual storytelling with a familiar feeling.
Beauty (and memory) lies in the eyes of its beholder. We recognized the need for Cinema XXI to have a simple yet striking visual narrative.
Our creative team dug deep into the archive and returned with an unlikely finding, one that comes in amber and green–the warm colors present in every corner of the cinema, yet never on the marketing collaterals.
We used this color combination to recreate the experience of walking into Cinema XXI by making it the primary colors of the new website.