CGV App
Entertainment
Client
CGV
to Explore
Turning the ordinary into a blockbuster experience
- UI Design
- UX Design
- Mobile Development
A movie-going companion
CGV, a leading cinema chain, recognized the need to elevate their mobile app’s UI/UX to meet the evolving demands of their users. The primary goal was to transform the app from a simple ticket-buying platform into a comprehensive movie-going companion. We were brought on board to spearhead this transformation, focusing on enhancing the user experience while integrating exciting new features.
Elevating the experience for modern moviegoers
The challenge was as thrilling as a blockbuster plot twist. The old CGV app was functional but lacked the excitement and engagement that modern moviegoers crave. It was merely a utility when it needed to be an experience.
We aimed to transform the app into a dynamic digital companion. This involved streamlining ticket and popcorn ordering and adding features like a loyalty program, personalized movie diary, and social seat-sharing.
The app’s interface needed a fresh, playful design to entice users. Every interaction had to be intuitive and enjoyable, making the CGV app a one-stop destination for all moviegoers’ needs.
Refreshing the looks and feel to make it playful
We began by redesigning the app’s interface to be more fresh and playful, incorporating new icons and illustrations that added a vibrant touch. This visual overhaul aimed to create an inviting atmosphere that enhanced the overall user experience.
Enhanced ticket and popcorn ordering
Just like a well-edited film, the ticket and popcorn ordering process needed a tighter, more intuitive flow. We cut down the steps, making it smoother and quicker for users to complete their purchases.
This enhancement turned movie time into a hassle-free experience, allowing users to order tickets and popcorn beforehand, minimizing queue time and maximizing enjoyment.
Booked, send, and share it with friends
Like a surprise twist in a movie, the revamped app’s standout feature, “Send Seat,” allows users to share their booked seats with movie partners quickly and easily. This addition fosters social interaction, making it simpler for friends and family to coordinate their movie plans seamlessly.
My CGV Points: level up your movie experience
Like a compelling sequel, the “My CGV Points” loyalty program adds excitement and rewards for loyal customers. Users can join as members, earn points with every purchase, and level up to unlock exclusive rewards. This program not only incentivizes repeat usage but also enhances the overall movie-going experience, turning every visit into an opportunity to gain more.
A personalized log of your cinematic journey
Much like an engaging subplot, the “My Movie Diary” feature adds depth to the CGV app. This feature allows users to log and review the movies they’ve watched, creating a personalized record of their cinematic experiences. By sharing their thoughts with friends and receiving tailored recommendations based on their viewing history, users find an enriched, more engaging movie-going experience. This enhancement transforms the app into a personalized movie companion, keeping users connected and engaged long after the credits roll.
A cinematic triumph–a blockbuster success
The revamped CGV mobile app is a blockbuster success, perfectly blending aesthetics with functionality. The fresh, playful interface entices users, while intuitive features streamline their movie-going experience. Innovations like “Send Seat,” “My CGV Points,” and “My Movie Diary” have transformed the app from a simple utility into an engaging, comprehensive companion for movie enthusiasts. By enhancing usability and adding new, exciting features, we’ve given users countless reasons to stay connected with the CGV app, making every visit to the cinema an extraordinary event.