Beauty Science Tech
Beauty
Client
Paragon Corp
to Explore
Refining an evolving beauty tech experience
- App Development
- UI/UX Design
Growing a long-term partnership through every edition.
Beauty Science Tech is Paragon’s annual platform where beauty, science, and technology come together through immersive experiences across brands including Wardah, Make Over, Emina, Kahf, and Labore. As the event continued to grow with new innovations and activities, the app became an increasingly important part of how visitors experienced the event.
Building on our collaboration from previous editions, Paragon partnered with us to further develop the app for the 2026 edition. We evolved it to better support the event’s expanding experiences and visitor activities.
Keeping every experience easy to discover and join
As Beauty Science Tech introduced more experiences and activities, the app needed to support them without becoming more complicated for visitors. With so much of the event happening across the venue, the app became the central touchpoint where those experiences came together. It needed to make every activity easy to discover and participate in while giving Paragon better visibility into how visitors engaged throughout the event.
Elevating the experience through thoughtful refinement
Working closely with Paragon and building on our experience from previous editions, we refined the app to support Beauty Science Tech’s expanding activities while keeping the journey intuitive for visitors.
Every refinement was guided by the goal of elevating an experience that continues to evolve with every edition. The visual language was refreshed to give the app a fresh look and feel, while existing experiences were enhanced to make it easier to explore and participate in. At the same time, the app was updated to make future enhancements easier to introduce with every new edition.
Enriching every listening journey through storytelling
One of those refinements is Skinoura, Wardah’s multisensory skincare experience built around soundscapes inspired by different skin concerns.
We enhanced the Skinoura experience by weaving storytelling into the listening flow, introducing the inspiration and intention behind each track as visitors explore. This richer context helps visitors better understand the inspiration behind every soundscape, turning Skinoura into a guided sensory journey that reflects Beauty Science Tech’s vision of bringing beauty, science, and technology together.
Making every milestone feel worth reaching
Another refinement was the recycling tracker, where visitors take part in Beauty Science Tech’s sustainability initiative by contributing their used beauty packaging.
We rethought how progress is communicated by turning recycling milestones into a visual representation of growth. As the landscape evolves with every contribution, visitors can see their collective impact unfold, reinforcing that every action contributes to something bigger and encouraging them to stay engaged throughout the journey.
29k
total open app
13k
total users
1+ hour
average time spent in the app