AZKO

Industry

Retail

Client

AZKO

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About

Rebuilding organic visibility after a brand and domain transition

Services

Comprehensive Technical SEO
Generative Engine Optimization (GEO)
Content Creation & Reoptimization
Backlink Audit

BACKGORUND

Carrying search visibility into a new identity

AZKO was entering a new chapter with a new identity and domain. AZKO partnered with us to recover the organic visibility affected by the migration and strengthen how customers find its products, brands, and stores across Indonesia.

Meanwhile, the search landscape was also changing. AI-generated answers were becoming another entry point to product and brand discovery. AZKO’s website needed to be understood not only by traditional search engines, but also by the systems shaping these emerging search experiences.

CHALLENGE

Rebuilding performance from an unstable foundation

Following a brand migration, the move to a new domain affected the organic search visibility AZKO had built over time. The website also faced significant technical limitations: its health score stood at 44%, crawler access was restricted, and inconsistent URLs across category and product pages made the site harder to crawl, index, and understand.

Beyond the technical gaps, AZKO lacked dedicated location pages, its product pages needed further optimization, and its content was not yet supported by a clear content strategy. Together, these gaps limited its ability to capture high-intent searches across the customer journey.

STRATEGIC APPROACH

Fixing the foundation before scaling visibility

To address AZKO’s SEO and digital growth challenges following the brand transformation and domain migration, we developed a structured three-phase approach. First, we strengthened the website’s technical foundation. Then, we improved its performance and page-level visibility. Finally, we expanded its content and structured information for evolving search experiences.

The approach was designed to prioritize critical technical issues first, followed by website optimization and long-term scalability improvements. Each phase focused on resolving specific SEO barriers while creating a stronger digital ecosystem to support AZKO’s evolving brand presence.

Across the project, we also improved interaction tracking to give AZKO greater visibility into customer behavior, engagement patterns, and conversion opportunities.

TECHINAL FOUNDATION

Making the website findable again

We began by addressing the technical barriers affecting how search engines accessed, crawled, and interpreted the website. This included improving website architecture, rendering capabilities, URL structures, and crawler accessibility. We also strengthened essential SEO configurations across sitemaps, robots directives, canonical rules, and redirects so AZKO’s digital assets could be discovered and indexed more efficiently.

TECHNICAL AND ON-PAGE OPTIMIZATION

Improving performance and page-level visibility

With the foundation in place, we strengthened crawl management, website performance, and page-level optimization. We improved website speed, refined how the site communicated with search engines, and optimized metadata across key pages. We also enhanced page-level content signals to support search visibility and user experience.

SEARCH DISCOVERY EXPANSION

Expanding product and local discovery

The third phase began by expanding the ways customers could discover AZKO through search. We introduced dedicated pages for product categories, brands, and store locations to capture more high-intent product and local searches.

We also established a clearer content pillar strategy and implemented structured data across AZKO’s products, brands, locations, and content. Together, these improvements strengthened content authority and made the site’s information easier for search engines to interpret.

AI SEARCH OPTIMIZATION (AIO & GEO)

Building visibility across AI-powered search

As AI-generated answers became another entry point to product discovery, AZKO needed to be understood beyond traditional search results. Building on its structured data and content foundation, we strengthened entity optimization and information architecture across its products, brands, store locations, and content.

This made AZKO’s information easier for AI platforms to understand, interpret, and surface. It also strengthened entity recognition, content authority, and information accessibility, supporting visibility across Google AI Overviews (AIO) and other Generative Engine Optimization (GEO) experiences.

RESULT

A stronger foundation for search growth

After 11 months (June 2025-April 2026), AZKO had established a healthier and more scalable search foundation following its brand and domain transition. Organic performance and search coverage improved, with query performance increasing by 121%.

Visibility across AI-powered search also grew significantly, with citations across large language models (LLMs) rising by 2,995%.

KEY RESULT

98%

website health score, up from 44%

238%

organic traffic performance

4,705%

AI Overview traffic performance