AZKO
Retail
Client
AZKO
to Explore
Designing a digital experience that inspires better living.
- UX Design
- UI Design
A digital home for AZKO’s fresh start.
AZKO, a name synonymous with home improvement and lifestyle solutions, was turning the page to a new chapter. When AZKO came to us, their vision was clear: they needed a revamped website that would align with their new brand identity.
Their rebrand wasn’t just about a new name or look—it was about embodying a fresh vision. AZKO wanted their website to reflect this transformation, creating a space that would act as a digital catalog, a source of inspiration, and a personalized experience for customers exploring home and lifestyle ideas.
Our challenge? To design a platform that told AZKO’s rich brand journey, showcased their refreshed identity, and offered hyper-personalized content to meet diverse customer needs.
Crafting a storytelling website without forgetting the journey.
Rebranding means keeping what makes a brand special while introducing something fresh. AZKO’s new website needed to tell their story, highlight their updated identity, and inspire creativity. We crafted a space that balances their legacy with innovation, offering an interactive and engaging experience for all users.
Diving deep into brand’s vision and their audience.
To create a digital experience that truly represented AZKO, we collaborated closely with their team to understand the vision behind their rebrand, the goals they wanted to achieve, and the unique challenges they faced. Diving into their target audience, we uncovered what truly inspires their customers, from fining innovative home solutions to sparking creativity for lifestyle upgrades.
The site design reflected AZKO’s refreshed identity with bold visuals, inviting typography, and a clean layout that encouraged exploration. Navigation was streamlined, making it easy for customers to browse categories, find inspiration, and locate store.
One standout feature was the introduction of an interactive quiz. This wasn’t just a fun addition; it was a tool to engage users on personal level. By answering a few quick questions, customers could discover tailored product recommendations and lifestyle ideas. The quiz turned the site into more than just a catalog—it became a source of inspiration, helping users envision how AZKO’s products could fit into their lives.
A bold digital presence with seamless functionality.
While AZKO’s website didn’t handle direct e-commerce transactions, it was vital to provide tools that added value to the browsing experience. Personalized product recommendations guided users to items that suited their needs, while an interactive store locator helped them easily find nearby AZKO locations. Recognizing the importance of mobile users, we ensured the site delivered a seamless experience on any device, allowing customers to explore AZKO’s offerings anytime, anywhere.
This wasn’t just a digital facelift; it was a thoughtful transformation. Every detail—from the visuals to the responsive design—was crafted to make AZKO’s site as engaging as it was functional. It’s a platform that encourages exploration and sparks creativity.
