Atlas Beach Fest

The critical challenge was reducing the high drop-off rate of 65.6% at the “Choose Time Slot” step. The root causes became clear: the interface overwhelmed users with excessive information and time slot buttons that were hidden in low-visibility areas.

What seemed like a small design detail was, in reality, a significant conversion barriers. Users struggled to find the next step in the booking process. When users couldn’t easily find the next step, hesitation replaced momentum. This wasn’t just a UI issue, it was a customer experience failure that directly impacted bookings for both Atlas Beach Fest and Super Club.

The booking journey showed users consistently missing key actions. Using heatmaps, we analyzed where attention was landing on the page and where it wasn’t. The data revealed that the most visible areas (the “green zones”) were underutilized, while the crucial time slot selection sat unnoticed in less visible “yellow” and “red” zones.

This insight sparked an interface transformation focused entirely on user needs. The new layout repositioned the time slot buttons into high-attention areas, making them easy to spot and even easier to interact with. Non-essential information was also minimized or made collapsible, allowing users to focus on what mattered most: selecting a time and completing their booking.

The proof came through A/B testing between the original and redesign version. The cleaner layout didn’t just look better, it performed better. Completion rates improved as users flowed through the booking steps with new ease, finally able to focus on the excitement of their upcoming experience rather than fighting with the interface.