Google has replaced Universal Analytics with Google Analytics 4 (GA4) as its primary analytics platform since July 2023, ending Universal Analytics era.
Are you confident that your Google Analytics is set up correctly, capturing the right data, and leading you to informed decisions? Or are you concerned that errors in your data stream are steering you off course?
Ensure your GA4 setup is accurate and gain valuable insights with our GA4 best practice checklist whitepaper for a smooth transition and optimized user insights.