Navigating the world of SEO can sometimes feel a little overwhelming, especially with so many strategies to consider. In a previous article we already talked about the importance of technical SEO in your website strategy. One tactic that deserves your attention is the use of descriptive internal links. In this blog post, we will delve into the importance of these links and how they can boost your site’s SEO performance. Whether you’re a business owner just dipping your toes into SEO or you simply want to learn more about our SEO services, this guide is for you!

Understanding Descriptive Internal Links

First things first, let’s clarify what we mean by “descriptive internal links.” These are hyperlinks within your website that connect one page to another using clear, informative anchor text that describes the linked content. In a nutshell, descriptive internal links help users and search engines navigate your site more effectively and provide context for the linked content.

Why Descriptive Internal Links Matter for SEO?

1. Improved User Experience

Providing a seamless and intuitive navigation for your visitors is key to keeping them engaged. Descriptive internal links guide users to relevant content on your site, reducing bounce rates and increasing the time spent on your site.

2. Enhanced Site Authority

Search engines, like Google, use internal linking structure as a ranking factor. Defining a clear hierarchy by using descriptive internal links can boost your site’s credibility and, ultimately, improve its ranking in search results.

3. Better Indexing

Descriptive internal links help search engines crawl and index your website more effectively. They also allow search engines to understand the relationships between your site’s pages, ensuring all relevant content is indexed and easily discoverable.

Top Practices for Descriptive Internal Links

1. Use natural and informative anchor text

The key to crafting descriptive internal links is choosing anchor text that accurately represents the linked content. This gives users and search engines a clear idea of what to expect when clicking on the link.

2. Balance link quantity and quality

While including internal links is important for SEO, be mindful not to overdo it. Aim for a balance between the number of links and maintaining a natural flow for the reader.

3. Update existing content with relevant links

As you create new content and discover potential relationships to older articles, take the time to update the older content with appropriate internal links.

4. Monitor and fix broken links

Regularly check your site for broken internal links, as they can negatively impact both SEO and user experience. Utilize tools, such as Google Search Console, to identify and fix any broken links promptly.


Incorporating descriptive internal links into your SEO strategy is a powerful way to improve user experience, site authority, and search engine indexing. By taking the time to use informative anchor text, balance link quantity and quality, and continuously update and monitor your links, you can optimize your website and better meet the needs of your audience. Interested in enhancing your business’s online presence? Check out our SEO services to learn how we can help you develop a winning SEO strategy.