“Clients are the difference between design and art.”
— Michael Bierut, Graphic Designer & Typographer.
Every designer has a unique perspective when it comes to turning ideas into projects, and spontaneous ideas often emerge unexpectedly. I believe that great projects frequently begin with a single spark—an unexpected thought that excites and inspires.
As a designer working from 9 to 6, designing for clients, I often come up with spontaneous ideas that, unfortunately, don’t always align with their needs. But that doesn’t mean these ideas should go to waste.
In fact, unused concepts can become valuable sources of inspiration—either for personal projects or for future clients who are better aligned.
So, how do I make sure these ideas stay alive and meaningful, instead of fading into forgotten notes? It’s about turning ideas into projects. Here’s my approach.
Also Read: The Book That Made Me Rethink Everything About Design
How to Turn Brief Inspiration Into Impactful Projects
1. Write Down Your Ideas Immediately
Spontaneous ideas can be fleeting, so always have a way to jot them down—whether it’s a notebook, voice memo, or note-taking app. Capture the essence of your thoughts before they fade away.
Tips:
I usually keep a notebook on my phone and a small notebook to jot down rough sketches and even capture random pictures that I will use for further reference.
2. Evaluating the Feasibility of an Idea
Not every idea is practical, so take a step back and analyze its potential. Ask yourself:
- Is this idea exciting and enjoyable?
- Is there an audience or market for it?
- Do I have the resources to develop it?
Tips:
At this stage, I usually start with something I really enjoy and the basics. That way, the project doesn’t feel like a burden that can hinder its progress. Usually a flashback looking at the archives of graphic archives, stickers, postcards, posters, random photos that I have as reflection material that can then become references
3. Refining and Developing the Concept
Once you’ve identified a promising idea, take it further. Define its purpose, goals, and possible execution strategies. Research similar projects and gather references and insights to strengthen your concept.
Tips:
This stage requires significant energy, so try not to feel pressured by the process. Instead, focus on enjoying it and letting your creativity flow. Because its initiative projects a more fun & experimental approach. Studying what I can bring. As a simple start with the outline of the topic, from that topic we break down deeper into what can be processed.
4. Create a Simple Action Plan
Break your idea down into actionable steps when turning ideas into projects. Start with small tasks that will move the project forward. Set clear goals, deadlines, and identify the resources needed to bring your idea to life.
Tips:
In the planning stage, I usually start by committing to a specific action. I love this part, like setting aside time after work to continue the project, small steps matter and can make a big impact.
5. Take the First Step
The hardest part of any initiative is getting started. Instead of waiting for the right moment, take action immediately even if it’s a small thing, like making an initial design, designing a key visual, or preparing a prototype or going to a printing shop to proofread many drafts, trying various media so you can get what you want.
Tips:
Focus on improving my visual and verbal understanding while exploring relevant mediums that align with the topic I am working on. I enjoy this stage because it allows me to explore various possibilities, from medium and design to the final outcome.
One more thing: be careful not to get too caught up in exploring. If you focus too much on exploration without taking action, it can end up wasting time.
6. Stay Committed and Maintain Momentum
Consistency is the key to turning an idea into a successful initiative. Set a schedule, stay accountable, and push through challenges. Passion sparks the beginning, but discipline keeps it going.
Tips:
“Do it yourself” is still my mantra.
Also Read: Design Matters: How Good Design Drives Business Growth
Conclusion
Spontaneous ideas are valuable seeds of innovation when turning ideas into projects, but they need action to grow. By capturing, evaluating, planning, and systematically executing them, you can turn bursts of inspiration into meaningful and enjoyable projects.
For me, initiative projects are a place where I play and explore possibilities that cannot be done and can shape us to know various unknowns.
Calendar’s Project – 2019
Paradigma Zine – 2020
Rangkai Aksara Posters Submission – Bandung Design District 2021
Alphabet Posters – 2022-2023
Merespon Photobook – 2024
Rest IMAGE LICENSING – 2025