Ever faced the frustration of a failed login or a confusing website? Learn how thoughtful design and dependable systems can transform everyday challenges into smooth user experiences.
Despite these common pain points, some still question the value of good design. “Can your design make people buy my products? It’s just a beauty decoration for my brand” a director once told us. It wasn’t the first time we were questioned for good design necessity. While we can see the rising interest in good design along with more touchpoints of digital products, we also understand that a huge part of the market still sees design as a beauty decor, or just a fancy-animated-platform as an add-on that doesn’t have any contribution to sales.
The truth is, design isn’t just about beautiful looks.
Beyond just the look of it, Design is a practice rooted in functionality and user interaction, starting from how something will work to how it will meet human needs and achieve business goals. It impacts directly on the discovery into retention of the services/products. Great design can be a game-changer for business growth. Here’s how good design can elevate your business:
1. Design helps building brand image & trust
A well-designed UI/UX is crucial for brand discovery and user transactions, fostering trust and credibility in a competitive market. In today’s competitive market, where consumers have countless options at their fingertips, trust and credibility are paramount. A poorly designed website or app can immediately raise doubts about a brand’s legitimacy. Conversely, a sleek, intuitive design fosters trust, encouraging users to engage and ultimately convert.
For instance, we once had a client who lost a partnership due to an outdated, unprofessional website – making them seem less credible by overseas partners, underscoring the importance of good design.
2. Great looks (seem) equals to great product
In psychology, the Aesthetic Usability Effect is a principle that suggests attractive things are perceived as more functional and effective. This is similar to the “beautiful people” rule in real life: just as attractive individuals are often perceived more favorably, aesthetically pleasing designs are seen as more reliable and desirable.
Customers are more likely to forgive small usability issues if the design is pleasing to the eye. The positive first impression created by good design can go a long way in making users more tolerant of minor flaws.
3. Good designs increase sales, too!
Depending on the goals of a digital platform, design can be tailored to meet specific objectives. For platforms focused on lead generation or transactional conversion, conversion-driven design principles are employed. This involves optimizing various design elements to support marketing strategies, ultimately boosting sales and meeting business targets.
A well-designed platform doesn’t just look good – it works well. Every element, from the layout to the call-to-action buttons, are crafted with the user’s journey in mind, making it easier for them to navigate, find what they’re looking for, or make a purchase. By removing friction and enhancing usability, good design can significantly increase conversion rates.
4. People pay more for better design
Just as people associate a well-designed product with higher quality, they’re also willing to pay more for it. This perception isn’t just about aesthetics; it’s about the overall experience that the design delivers. According to a Forbes report, 45% of consumers chose to pay more for a product that has a better design than others.
In a world where consumers are constantly bombarded with choices, the products that stand out are often those that offer a seamless, enjoyable experience. This willingness to pay more for better design reflects the value that customers place on their experience, making it a crucial factor in driving profitability.
5. Good Design is a Key to Sustained Growth
In 2018, McKinsey research also showed that companies that performed the best in design achieved average revenue growth that was 32% higher than their peers over five years.
But achieving good design is not a one-time effort. It’s a complex process that involves strategy, development, and continuous iteration. As businesses evolve, so too should their design. A design that once worked may need to be reimagined to meet new challenges and opportunities. This ongoing process ensures that the design remains aligned with business goals, continually enhancing user experience and driving growth.
Good designs is Good Business
– Thomas John Watson, Jr., the former CEO of IBM
Design that is good is design that works. Creating good design is a complex process from strategy to development, to re-iteration, a process that doesn’t stop at once, but will evolve and grow together with the business.
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