This is how our journey with CIMB Niaga has started. When CIMB approached us for the mobile app makeover, CIMB had also appointed another vendor to stay in Indonesia for two months – to work on the same project.
One of our Go Mobile journey challenges was to finish the project in a very limited timeframe. Within 1.5 months, our responsibilities have started on a wireframe, and then the design that surrounds the other vendor’s platform. The latter was especially tricky, and we had to think of creative ways to overcome the limitations.
In addition to that, another challenge was being able to adjust the app to different personas. We should remind ourselves that this app would be accessible to all types of audiences, thus we aim to make this as user friendly as possible. Regardless, we had the advantage of working closely with our client’s executives and understanding real members’ opinions first hand.