Go Mobile

INDUSTRY

Banking

PLATFORM

website, apps

CLIENT

CIMB Niaga

ABOUT

Bank Niaga is an Indonesian bank that has been a part of the CIMB group since 2007. CIMB Niaga has employed a mobile app that eases their members’ transactions, but due to a revamp.

SERVICES

UX Design

UI Design

CHALLENGE

This is how our journey with CIMB Niaga has started. When CIMB approached us for the mobile app makeover, CIMB had also appointed another vendor to stay in Indonesia for two months – to work on the same project.

One of our Go Mobile journey challenges was to finish the project in a very limited timeframe. Within 1.5 months, our responsibilities have started on a wireframe, and then the design that surrounds the other vendor’s platform. The latter was especially tricky, and we had to think of creative ways to overcome the limitations.

In addition to that, another challenge was being able to adjust the app to different personas. We should remind ourselves that this app would be accessible to all types of audiences, thus we aim to make this as user friendly as possible. Regardless, we had the advantage of working closely with our client’s executives and understanding real members’ opinions first hand.

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APPROACH

With a history so rich, we want Bank Niaga to stand out from other banks. Putting this philosophy into mind, we constructed this app as the first thematic banking app. This means that its layout changes according to time and seasons. Go Mobile App is also the first banking app that employs a biometric system, such as a fingerprint id.

We also use a modular app approach to make Go Mobile become a sustainable application. It makes it easy for CIMB Niaga to add the new feature and remove the old one without having to update continuously.

In addition, CIMB had suggested adding an AR map that directs users to their nearest ATM and locations where their credit card promotions occur. We carefully crafted it so users can access all banking facilities within one app.