30 Apr 2018

How to Design an Effective Landing Page

To make your online marketing success, you need an effective landing page. An effective landing page will prevent your business from bound to suffer and improve the conversion rate. Therefore, your landing page needs to be flawless. One easy way to make a flawless landing page is by designing it well. Here are some tips to design an effective landing page that you should know!

Clean and organized design

A persuasive and good landing page should be able to grab the attention of your website visitors. One of the ways to design an effective landing page is to make it clean and well organized. The overall structure of your landing page will bring a big impact to drive conversions. The main goal of your landing page is to make it as easy as possible for visitors to convert. Accordingly, it is crucial that the whole elements of your page are in line with the conversion objective.

You can make it filling out a form, signing up for a newsletter, making a purchase, or downloading an e-book. Use colors and eye-catching images to create an effective landing page design to get the attention and conversion. To increase landing page conversion, you can use red or green as the button colors. Just ensure that the background and your button color have a strong contrast between them.

Align the offer with the audience

To have an effective landing page, it is important for you to align your offer with your audience. If your offer doesn’t meet your prospects needs, they won’t bother to do the conversion. You better align your offer with your audience as closely as possible to get the best result on conversion rate. If not, it is safe to say your conversion rate won’t be dismally high.

Align the advertisement copy with the headline

To prevent confusion, make sure your headline and ad copy are aligned. If the two doesn’t match, visitors will more likely to be confused, which results in higher bounce rate. Try to make the ad copy and the headline completely the same or at least pretty much similar. This can bring smoother transition for visitors and lower your bounce rate.

Keep it as simple as possible

A good landing page accommodates all the necessary information needed in order to encourage visitors to convert, nothing more. For this reason, keep your landing page clean with obvious, natural navigation and no distraction such as pop-ups. This will prevent the visitors from being overwhelmed by your landing page design. So, make it as simple as possible to only provide important information which will guide visitors down the funnel.

Use header to highlight your offer

Your landing page should have a strong offer and explanation about why the offer is valuable. Assure that you explain the offer and its value in clear and concise terms. To promote the value of your offer, you can use the landing page headline and sub-headings. You can confirm the offer by using the headline of the landing page and use the sub-heading for further offer’s explanation or to share the proposition’s value.

Show that you’re really trustworthy

To indicate visitors that you’re a trustworthy brand, you need to show it clearly on your landing page. There are various ways to do this, from testimonials to capitalizing on word-of-mouth. Show them endorsements from past customers. This will make visitors know that you are a trustworthy brand. You can also put “like” counters from various social media sites.

Create your landing page mobile friendly

With 30% of all web activity comes from mobile, it is obvious that you have to make your landing page mobile friendly. By making a mobile-friendly site, you can even double your conversions. So, it is exceptional that your landing page design feels and look great on mobile devices, fast loading, easy to navigate, and ultra clickable.


Keep these tips in mind and create your landing page design that will hook visitors attention and do the conversions. Enjoy!